iPlaid: A Cultural Awareness Platform
Wear the Story.
Change the Outcome.
Every image honors someone who changed the world. Every purchase helps change what happens next. Art, remembrance, and innovation in the fight against pancreatic cancer.
Say It Out Loud
The Attitude Collection
Tees, sweatshirts, tanks and hoodies with an artful saying on every one. Susan signs them all the same way, with an exclamation point.
Shop the AttitudeA DIFFERENT KIND OF MOVEMENT
Why iPlaid Is Different
Most pancreatic cancer campaigns lead with statistics and sadness. iPlaid leads with beauty, emotion, memory, creativity, and hope.
Wear the Story
Collectible art and limited-edition apparel that transform personal grief into public visibility and awareness.
Drive the Story
Automotive art collaborations like the iPlaid Tesla, a moving tribute to innovation, legacy, and remembrance.
Live the Story
Immersive installations, memorial exhibitions, and museum-quality storytelling experiences.
Change the Outcome
Research-focused fundraising and strategic partnerships advancing early detection, treatment, and ultimately a cure.
Our Purpose
Our Mission
Introducing the iPlaid Program, a new hope through art in the fight against pancreatic cancer. iPlaid stands for "Intuitive Passion Launches an Inner Discovery." It is a global platform created with a heartfelt mission: to generate funds for researchers that will ultimately lead to a cure for pancreatic cancer while also saving the over 60,000 lives lost each year.
iPlaid's mission is to raise awareness and funds for pancreatic cancer research, support patients and families, and honor those we have lost.
iPlaid stands for:
"Intuitive Passion
Launches an Inner Discovery"
Symbolizing art-driven advocacy, healing, and the transformative power of creative expression in the face of loss.
A Different Kind of Movement
Why iPlaid is Different
Most pancreatic cancer campaigns lead with statistics and sadness. iPlaid leads with beauty, emotion, memory, creativity, and hope, transforming grief into visibility and cultural engagement.
Wear the Story
Collectible art and limited-edition apparel that turn personal grief into public visibility.
Drive the Story
Automotive art collaborations like the iPlaid Tesla, a moving tribute to innovation and legacy.
Live the Story
Immersive installations, In Memoriam exhibitions, and museum-quality storytelling.
Change the Outcome
Research-focused fundraising and strategic partnerships advancing early detection and a cure.
"Every image honors someone who changed the world. Every purchase helps change what happens next."
Making a Difference
Art That Makes a Difference
10% of every purchase goes directly to pancreatic cancer research and our partner organizations. Together, we are changing the conversation and the outcomes.
$160,000+
Total Raised
For pancreatic cancer research
312+
Families Impacted
Through awareness & support
1.2M
Awareness Reach
People reached with our message
Susan Fielder
Founder, iPlaid.org
The Story Behind iPlaid
Inspired by Love.
Driven by Purpose.
After losing her beloved husband Dan Mears to pancreatic cancer, Susan Fielder found herself drawn to art as a form of healing and resistance. She picked up an iPad and began to draw, never imagining that this simple act of grief and love would become the movement driving awareness for this silent killer.
Her first piece of art was a plaid created on the iPad. As an Apple fan, she found purpose in the name iPlaid, in memoriam of Steve Jobs, who also lost his life to pancreatic cancer. Hence iPlaid was born: "Intuitive Passion Launches an Inner Discovery." It also pays tribute to the Plaid Tesla, connecting one visionary, Steve Jobs, to another, Elon Musk, and notably, the Steve Jobs biography is the number one book on Elon Musk's top ten list.
That painting became the seed of iPlaid: a bridge between art and advocacy, between personal grief and collective action. Today, every product sold carries that original spirit, beauty in service of a cure.
Susan donates 10% of all sales to researchers to help find a cure. To date, she has raised over $160,000 for UCSD Moores Cancer Center and Sanford Burnham, shedding light on this hidden killer and making a meaningful impact on countless lives.
After 35 years in the promotional and marketing industry, Susan has shifted her focus to creating art that raises awareness and funds for pancreatic cancer, inspired by those lost to the disease, including Jack Benny, Aretha Franklin, and Alex Trebek.
A Vision in Motion
The iPlaid Tesla
Our signature piece, iPlaid, pays tribute to Steve Jobs, a visionary who reshaped how we live, connect, and create, and who also lost his battle to pancreatic cancer. Innovation changed the world once. It can do it again.
Inspired by Elon Musk's Plaid Tesla, Susan's bold vision is to one day wrap a Tesla and unveil the iPlaid Tesla, creating artful cars that make a difference: a moving tribute to innovation, legacy, and the fight for a cure.
"What if driving an artful car could fund pancreatic cancer research?"
"What if we could ask Elon to embrace calling artful cars iPlaids Teslas in memorium of Steve Jobs?"
Join the Fight
Be Part of the Cure
Whether you shop, donate, or partner with us, every action moves the needle. Pancreatic cancer is one of the most lethal diseases. Together, we can change that.